fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs
Alesha B, of Moms with Apps, posted a Forbes opinion piece by Eric Jackson yesterday positing that Google and Facebook could go the way of MySpace within the next 5-10 years. While Mr. Jackson makes some reasoned arguments, particularly in regards to the inability of technology companies to seize opportunities that occur with each wave of tech innovation, he also sort of willfully ignores other relevant statistics.
For example, he mentions Google’s apparent inability to successfully break into the social space. While it’s true that Google+ did not oust Facebook, I think most of us watching online marketing trends would agree that the jury’s not out yet on social search and the role that Google+ will ultimately play. He also mentions FB’s less agile mobile applications, but neglects to include the very popular statistic (granted, from 2011, a dinosaurs age ago in internet terms) that nearly 30% of 18-34 year old users check FB on their mobile before even getting out of bed!
Whether we’re using it on the go or on stationary devices, most of us still use search and most of us still use social networking applications, 10+ years on from when they were first introduced. What do you think? Are Google and Facebook here to stay or going the way of the Dodo?