fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs
Doing some research for a client today, I happened across this Pew Research Study released in June of last year. And I thought, this is some really interesting info, if a bit old. Than I realized the research itself had been compiled in Fall of 2010! How long is that in internet years?
Still, the info coming out of the study is very interesting. For example, a recent report shows that most Facebook users receive more than they give. The reason for this is that there are a number of "power users" who skew the results. More interestingly, there are different groups of people "power using" different features. So instead of a single group of users "friending", "liking" and "tagging" those three activities are dominated by separate groups of users.
However, there is a correlation between number of friends and the amount of activity on Facebook. The more friends you have, the more likely you are to engage in "friending" others and "liking" content. Also, most people are "friends" with users that have more "friends" than they themselves do!
Most intriguing to the business marketing itself through Facebook, is a calculation on the "reach" of the average Facebook user, which comes in at 150,000 other Facebook users through friends of friends. The calculation is based on "friend" count numbers from their sample. Still, it is nice to have some sort of number attached to individual reach!
Whether it is leveraging users with higher friend counts, or creating calls to action that galvinize the "Likes" facebook user group, now that we have this data the trick will be how to apply it strategically to our current content plans.« Back to the Blog! blog comments powered by Disqus