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Groupon is a business. Their business is facilitating discount deals. That’s it. Their business is not to consult with a client on why, how, or where the clients groupon offer should be. If you are thinking of offering a groupon for your business, I would caution you to think again, or at least think really really extra hard about it. Don’t get caught up in all the wonderful dreams of future profits due to the sudden influx of business, which is normally a good thing. In the case of groupon however, the sudden influx of business may cause your business to fail. Here are a couple of reasons why:
You can expect less than 2% of the groupon users to either purchase something other than the groupon ir even become repeat business.
You and your current staff may not be able to handle the volume.
Groupon sits on your money for up to 3 months, counting your profits as their profits.
and finally read this.
I need a groupon for barf bags, cause groupon makes me sick. There are plenty of ways to drive business other than offering some kind of a groupon, you just have to think harder.
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