fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs
I am in the process of building a new, personal Twitter community from scratch and this post is the second in an exciting series on how I'm doing it! Read the first post here.
When you start a Twitter account, they recommend you start following others right away.That makes use for someone who is using Twitter on a personal level and is learning how it works. But if your goal is to create a community around your brand identity, you want to ensure that the individuals or organizations you follow instantly know who you are and what you are about so they can make an informed decision to follow you back. (Your ultimate goal)
You have three elements with which to make this all-important first impression: your 160 character "bio", your profile image, and your profile background. (Most Twitter users will make a decision about whether or not to follow you back without ever viewing your account page, but for the percentage who do, it's good to have it look nice.)
I am using this account primarily to network and share information that is not strictly related to my business and is a bit more personal. I'll be communicating with family, friends, friends-of-friends, fellow Mom Entrepreneurs (I organize a meetup in San Francisco) and anyone else I meet who doesn't fit neatly in a box. I've selected a family-friendly image of myself and my son (Mompreneur!) and a graphic background for my page that is asthetically pleasing with the photo but not overwhelming. (I am a social media professional after all, no standard backgrounds for me!)
How much thought did you put in to the graphic cues on your Twitter profile? Are they displaying you or your business to best advantage?
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