fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs
I gave a presentation last week to a very specialized local association. As always, it is interesting to format my message for a new audience. When speaking to new prospects, as well as here on my site, I always temper the (truly exciting) possibilities and opportunities with the realities of making an online content program successful. Social media and online content marketing is not the "pot of gold" at the end of the rainbow.
Which isn't to say there isn't gold to be had, just that you have to work for it!
I thought I'd share a few of the key points for all my nonprofit homies in the audience.
First of all, social media and online content marketing can and should be used to help you reach your overall goals- just like any marketing program. Some common ones for associations tend to be:
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