fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Nitty Gritty

Once you have a good basic idea of your project concept, your parameters and limitations, you are ready to get into the detail. Start with the Story. That’s Robert Pratten (henceforth to be known on this blog as RP)’s advice. He also recommends starting with a strong character with a specific story arc. So we began by detailing out a comprehensive sketch of our main character, Alison Potts. It’s probably my acting background, but I could spend all day creating character minutia (IE, “The first album she bought was “Spice up your Life”, etc.), but John reined me in. We then plotted out Alison’s story into a 6-act scenario that would be experienced by the participants plus a back-story section that will transmitted through exposition like so: Read the article! »

Run Elder_Pliny Run!

On August 24, 2012 the Denver Museum of Nature and Science ran a little transmedia piece that revolved around the famous volcanic eruption that happened so many years ago in the greek city of Pompeii. The project garnered national attention on major media outlets , which is how we heard about it. It was billed as “Twitter updates based on the only eyewitness account of the disaster allow you to relive the eruption, hour-by-hour. Follow the courageous journey of Pliny the Elder, as recorded by his nephew in AD 79. His story remains as one of the most historically significant chronicles of the eruption of Mount Vesuvius.” The project had its’ own website url http://dayinpompeii.com/ , twitter handle @Elder_Pliny , and hashtag #Pompeii24. Elder_Pliny had roughly 5,000 twitter followers at the start of the story. Read the article! »

GroupCon

Groupon or Groupcon? Read the article! »

In or Out?

Read the article! »

Buzzwords

#pompeii24 account account suspended act at the speed of opportunity alameda albuquerque alternate reality game analysis arg art association atlantic authenticity awsomeness bandwidth bay area bottom line ca lamorinda carpool celebrity chicago clients community community building compliance conducttr content content marketing content marketing free content strategy content strategy for medium business content strategy for small business cops dan heath dance decision-making development diablo ballet driving east bay east bay area east san francisco bay east san francisco bay area eco economy elder_pliny elks tower email invitations event event planning evite.com facebook facebook changes facebook changes 2011 film financial planner financial professional flo flo content flo content marketing flo content marketing free flo content marketing services forbes google google + green green economy groupon hawaiian bbq heath brothers homeland security internet internet marketers internet marketing internet meme investment banking iphone is facebook making us lonely joe pulizzi john byers kardashian kolt run creations kolt run productions lafayette lamorinda leed leen jones lindsay lohan linkedin living social longform.org market transformation marketing medium business meeting microbudget video moraga music newt barrett non-profit npr nyan cat oakland online coupon online marketing organization orinda pal penn state peter von stackelberg pew pingg.com plan planning police pop tart cat porn pr prezi producing promotion promotional video reinstated revenue review robert pratten robot brain sacramento safety san francisco scams search engine seo services shows simplicity situation small business smart phones snoop dogg social media social media for medium business social media for non-profit social media for organizations social media for small business social media marketing social media strategy spam stephanie shaterian storytelling strategy suspended sustainability theatre titles tracking transmedia transmedia digest transmedia storytelling trends twitter twitter account suspended twitter community video vinegar tom walnut creek