Once you have a good basic idea of your project concept, your parameters and limitations, you are ready to get into the detail. Start with the Story. That’s Robert Pratten (henceforth to be known on this blog as RP)’s advice. He also recommends starting with a strong character with a specific story arc. So we began by detailing out a comprehensive sketch of our main character, Alison Potts. It’s probably my acting background, but I could spend all day creating character minutia (IE, “The first album she bought was “Spice up your Life”, etc.), but John reined me in. We then plotted out Alison’s story into a 6-act scenario that would be experienced by the participants plus a back-story section that will transmitted through exposition like so:
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On August 24, 2012 the Denver Museum of Nature and Science ran a little transmedia piece that revolved around the famous volcanic eruption that happened so many years ago in the greek city of Pompeii. The project garnered national attention on major media outlets , which is how we heard about it. It was billed as “Twitter updates based on the only eyewitness account of the disaster allow you to relive the eruption, hour-by-hour. Follow the courageous journey of Pliny the Elder, as recorded by his nephew in AD 79. His story remains as one of the most historically significant chronicles of the eruption of Mount Vesuvius.” The project had its’ own website url http://dayinpompeii.com/ , twitter handle @Elder_Pliny , and hashtag #Pompeii24. Elder_Pliny had roughly 5,000 twitter followers at the start of the story.
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