fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Check This Out!

I hate that….. I hate reading it, and I hate creating it. Check me out! Look at this! Check this out! etc…. I feel these phrases are most commonly used when events are being promoted via the social web-o-sphere. So, I would like to offer my opinion on how to not make me hate you, cause I will hate your entire organization in the end of you continue to lure me with such phrases. This is most likely rooted in my disdain for the singles bar scene, or sausage fests, that seem to be a rite of passage for your early 20’s. Read the article! »

Long Live(d) Content!

When’s the last time you googled yourself?

Unless you’re the type that like to obsessively check up on what might be being said about you on a regular basis chances are, it’s probably been a while.

I was googling a prospect I am meeting with. As you do. And I suddenly thought, “Hmmmmm, he’s probably doing the same thing about me.” It’s been a long time since I took a look at what came up so I decided to check it out. And I was pretty surprised at what came up.

Want to check it now? Go ahead. I’ll wait.

Read the article! »

fLO Content: Origin Story

I’ve written a personal blog for years but for some reason, starting this business blog gives me writer’s block. I think because my personal blog was just a natural extension of self and interests whereas this blog will be a very specific version of me. A very professional one!

A good friend and fellow content marketer (Hello @storytellingmaven!) told me that I should start with an origin story. How did I get into this business? Why do I belong here? What do I bring to the table?

Whew! That’s a lot of pressure.

Read the article! »

Buzzwords

#pompeii24 account account suspended act at the speed of opportunity alameda albuquerque alternate reality game analysis arg art association atlantic authenticity awsomeness bandwidth bay area bottom line ca lamorinda carpool celebrity chicago clients community community building compliance conducttr content content marketing content marketing free content strategy content strategy for medium business content strategy for small business cops dan heath dance decision-making development diablo ballet driving east bay east bay area east san francisco bay east san francisco bay area eco economy elder_pliny elks tower email invitations event event planning evite.com facebook facebook changes facebook changes 2011 film financial planner financial professional flo flo content flo content marketing flo content marketing free flo content marketing services forbes google google + green green economy groupon hawaiian bbq heath brothers homeland security internet internet marketers internet marketing internet meme investment banking iphone is facebook making us lonely joe pulizzi john byers kardashian kolt run creations kolt run productions lafayette lamorinda leed leen jones lindsay lohan linkedin living social longform.org market transformation marketing medium business meeting microbudget video moraga music newt barrett non-profit npr nyan cat oakland online coupon online marketing organization orinda pal penn state peter von stackelberg pew pingg.com plan planning police pop tart cat porn pr prezi producing promotion promotional video reinstated revenue review robert pratten robot brain sacramento safety san francisco scams search engine seo services shows simplicity situation small business smart phones snoop dogg social media social media for medium business social media for non-profit social media for organizations social media for small business social media marketing social media strategy spam stephanie shaterian storytelling strategy suspended sustainability theatre titles tracking transmedia transmedia digest transmedia storytelling trends twitter twitter account suspended twitter community video vinegar tom walnut creek