fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

All Aboard the Transmedia Train

So now that we had a clear vision of what we want to accomplish, the next step was to create an engaging story and experience that would achieve the desired results. When crafting a transmedia project you must conceive of the storyline in conjunction with the user experience.... Read the article! »

GUT CHURN

For those unfamiliar with my personal FB page or our fLO Twitter feed, the term “gut churn” was lovingly lifted from this article by Jad Abumrad of Radiolab describing the feeling you get when you’re engaged in a creative endeavor in an unfamiliar format and you have no idea what you’re doing. Frankly, I think it’s something that any entrepreneur or business owner can easily relate to. Read the article! »

Buzzwords

#pompeii24 account account suspended act at the speed of opportunity alameda albuquerque alternate reality game analysis arg art association atlantic authenticity awsomeness bandwidth bay area bottom line ca lamorinda carpool celebrity chicago clients community community building compliance conducttr content content marketing content marketing free content strategy content strategy for medium business content strategy for small business cops dan heath dance decision-making development diablo ballet driving east bay east bay area east san francisco bay east san francisco bay area eco economy elder_pliny elks tower email invitations event event planning evite.com facebook facebook changes facebook changes 2011 film financial planner financial professional flo flo content flo content marketing flo content marketing free flo content marketing services forbes google google + green green economy groupon hawaiian bbq heath brothers homeland security internet internet marketers internet marketing internet meme investment banking iphone is facebook making us lonely joe pulizzi john byers kardashian kolt run creations kolt run productions lafayette lamorinda leed leen jones lindsay lohan linkedin living social longform.org market transformation marketing medium business meeting microbudget video moraga music newt barrett non-profit npr nyan cat oakland online coupon online marketing organization orinda pal penn state peter von stackelberg pew pingg.com plan planning police pop tart cat porn pr prezi producing promotion promotional video reinstated revenue review robert pratten robot brain sacramento safety san francisco scams search engine seo services shows simplicity situation small business smart phones snoop dogg social media social media for medium business social media for non-profit social media for organizations social media for small business social media marketing social media strategy spam stephanie shaterian storytelling strategy suspended sustainability theatre titles tracking transmedia transmedia digest transmedia storytelling trends twitter twitter account suspended twitter community video vinegar tom walnut creek