fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Scamworld: Content Marketing for Evil

Reading the recent article on The Verge (via longoform.org- natch) entitled Scamworld:'Get rich quick' schemes mutate into an online monster is an exercise in horror. For here are many of the content marketer’s tools, being used not to help a business owner sell a good or service, but to fleece desperate people. Read the article! »

Will Social Media Keep You Safe?

We here at fLO tend to get a little focused on certain applications for social media. (understandably so!) But one of the reasons I/we find working in this medium so exciting is because the ramifications and abilities of this new public space are ever expanding. Last week, my fabulous cousin was in town. Many people know her online as half of a popular sister foodie blogging team, but when she’s not writing about food she spends much of her time working on various homeland security  projects. She recently gave a talk about social media applications for security issues, she shared some of her thoughts with me and I thought I’d share them here too!

Last September, there was a shooting at Johns Hopkins in Baltimore, MD. A surgeon was shot by the distraught relative of a patient.....

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Buzzwords

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