There is truth in the idea that the social media/online content landscape is contastantly changing. Many business owners never get started in the space because they feel their time investment won't pay off in time before the landscape changes. While it is true that there are always new tools being created (Pinterest), interfaces being changed on the regular (Facebook), and new strategies for promotion being developed there are certain things that stay consistant. The tenants of building a community, no matter what social media platform, are the same across the board.
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I did not buy a thing on Black Friday. Or over the weekend. Or on Cyber Monday. Sadly, I just do not have my shizz together like that. And it wasn't for lack of opportunity! Like many of you, I experienced the social shopping revolution that enables us to share coupons and sales info with our friends and relations in a way never imagined possible.
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