fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs

Dan Heath is Kool

I had the opportunity to see Dan Heath (One half of Heath Brothers) speak yesterday about organizational change. Firstly, he is a great speaker and uses humor well and often - you should definitely check him out if you get the opportunity! I love the "bright spots" point he makes in the video above. Another item he spoke about that really resonated with me was how environment affects ability to make change. Read the article! »

Make Your Story WURQ

We all love a great story. And great storytelling is the key to great content marketing. However, without the right help, a great story can just sit there, languishing. Put that shizz to work y’all! Here’s a great example. Some dear friends of ours have an edgy little theatre company in Sacramento. They are currently running SMUDGE by Rachel Axler, a writer best known for her work on The Daily Show and Parks & Rec. A reviewer, Kel Munger from the Sacramento News & Review, sees the production and writes a glowing review. Nice, right? But standard. Read the article! »

I'm as excited as a Pointer Sister

a diatribe on transmedia storytelling, cause we're excited about it Read the article! »

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