fLO specializes in helping small businesses and non-profits determine the social media/online content tools that are the most effective for their unique business and customer. They provide both high-level strategic planning and mechanical implementation of online content/social media marketing programs
For anyone interested in optimizing their Social Media efforts, I highly recommend (fLO) for consulting and analysis. (They) hit all (their) dates, were attentive to our needs, and did (their)research. As a result of (their) recommendations our Social Media activity has dramatically increased with minimal additional labor time. (Their) rates are very reasonable and I expect to be working with (them) again in the future.Al Medina
Through a short series of consultations with fLO mastermind, Stephanie Shaterian, I received a strategic plan that was tailored to my needs and current resources. She communicated this strategy in a way that was accessible and easy to incorporate into my already busy schedule. Her coaching helped me quickly break-down the long term goal into immediate action steps that have already yielded concrete results.Kelly Hoogenakker
I hired (fLO) last year to translate all of the newsletters and books I've written over the last decade into a new media strategy. ... I was extremely pleased at how easy (they) made this process and how quickly we went from talking to action.
It is now almost 6 months later and I am shocked by how well things are developing. I will be honest that I was a bit uncomfortable at first with the tone that (fLO) suggested (being old and ossified) but I had faith and let (them) do things based upon her professional judgment.
The results are far beyond my expectations in terms of the contacts that I am adding that fit completely into the business strategy we've developed.
If you are of the "older" generation, want to take advantage of the New Media, are afraid or unsure of how to do so, I recommend in the strongest terms that you give fLO Content Marketing a call.Michael Podolny
You have a strategy. You know what needs to be done and when to do it. You just don’t have the manpower/hours/know-how to make it happen. Hire us to create the following:
Or we can:
Train You or Your Staff: We’ll teach you how to make your own videos, podcasts, newsletters, tweets, Facebook page etc.
Facebook, Twitter, Tumblr, Foursquare, LinkedIn….Whether you’re just getting started or you have over 1,000 twitter followers, you know your social media campaign just isn’t working. (Or maybe you’re not sure how to tell if it’s working!)
Hire us to:
Strategize: In order for a social media campaign to be effective- you need a plan! We’ll determine which social media platforms you need to be engaged on, how many and how often. We’ll create a “voice” for your business and pin down appropriate promotions for special offers and additional online content as applicable.
Manage: You have comments on your blog, 20 people a day writing on your Facebook wall, you’re active on LinkedIn- It’s taking half your day to stay on top of your social media outlets! We can manage and monitor your accounts, prioritize what requires your response and/or:
Create Content: Tweets, comments, wallposts, etc. are all content. Whether it’s providing timely responses or creating engaging content for your friends, colleagues and followers, we can do the writing for you.
Or we can:
Train You or Your Staff: We’ll teach you how to strategize, manage and/or create content for a successful social media campaign.
When you are looking for a new product or service provider where do you turn first? Ok, probably your family and friends. But if they can’t help, we bet the next place you’ll look is the internet. Your business’s online reputation is a valuable sales tool and an important method for customer retention!
Hire us to: Manage Listings: Google, Yelp, CitySearch, etc. Internet listings are where customers go to find your business. Chances are you are already listed in one or more places. We’ll “claim” your listings (if you haven’t done so already), consider using listing services for promotions and special offers, monitor reviews and provide customer service responses as desired.
Monitor the Conversation: Listings aren’t the only place people are talking about your business. Blogs, Forums, Social Media, and E-magazines are just a few of the other online outlets where your business can be being discussed. We’ll keep an eye out for you, keep you informed and/or provide responses as you desire.
Or we can:
Train You or Your Staff: We’ll teach you how to manage your online listings and monitor the online conversation to protect your business reputation and attract new customers.
Web 2.0, New Media, whatever you want to call it there are more ways then ever to promote your business online.
Hire us to: Network/Build Community: We’ll identify online influencers and strategic partners relevant to your industry and customers. Establish your presence as a thought leader in your area. Join existing and/or create online communities that allow you to share your knowledge and expertise, while promoting your services and products in a natural and organic way.
Publicity Planning: Strategic Guest Posting on influential blogs, Submit articles to user-generated sites such as Squidoo or relevant online publications, create a video series for YouTube, or create an E-Newsletter for your business. We’ll determine appropriate publicity outlets and set a course of action that I can help you implement as desired.
Organic SEO: You may not be able to afford the low-hanging keywords, but there are phrases and words you can be capitalizing on. We’ll locate those very specific search terms available and work them into your content and tags. We’ll also uncover ways to make your website more “googilicious” by utilizing social media and networking “linkbacks” to create a stronger presence online.